Direct answer: Shopify supports B2B selling on Basic, Grow, Advanced and Plus, and a merchant can combine B2B and DTC in one store. Features and limits vary by plan; neither a single-store setup nor a specific Shopify plan removes the work of configuring companies, catalogs, payment terms and operational workflows.
What is available
According to Shopify's B2B feature comparison, most B2B features, including companies, catalogs, net payment terms and self-serve ordering, are available across these plans. Check the current plan table before promising a particular requirement. For example, Shopify's catalog guidance limits Basic, Grow and Advanced to three active catalogs across B2B markets, while Plus supports more extensive catalog assignments.
Decide how buyers should share the store
Shopify permits a blended B2B and DTC store or a separate B2B store. Choose based on customer accounts, pricing, catalog segmentation, inventory, tax, shipping and sales operations. A blended store reduces duplication in some cases, but complex pricing or external ERP rules may still require integration and testing.
Where automation helps
Repeatable rules can use Shopify Flow; data synchronization or specialized approval logic may require an app or middleware. Shopify Sidekick may assist supported admin tasks but does not independently guarantee an entire wholesale operation. Validate permissions, order behavior and exceptions before launch.
The previous version of this article referred to a fixed package of 36 Flow automations. That package is no longer the current Codified Commerce offer. CAT AI Automations start from the purchased Automation and your business goal: Machine Experience checks what is in place, Moving Target identifies what needs attention, and Next Product Move directs the next action. CAT AI runs and closes the action with expert management. One Automation starts at ₹10,000 for Boost; higher speeds are available, and the selected price is paid in full; one-time, monthly and weekly options are available.
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Update: April 13, 2026
Checkout Blocks: Order value limits available on all plans
Order value limits in Checkout Blocks are now available on Basic, Grow, Advanced, and Plus plans. This change follows our expansion of key B2B features to select non‑Plus plans. Now more merchants can set a minimum and/or maximum order subtotal to enforce order limits in checkout.
This is a great breakdown — especially the catalog limitation, which most people are missing.
I think the interesting shift isn’t that Shopify has unlocked full B2B for everyone.
It’s that they’ve removed the entry barrier.
Even with constraints like the 3-catalog limit, more merchants can now start structuring for B2B within Shopify itself — instead of relying on apps or separate systems.
So while Plus still owns complexity…
The behavioral shift starts much earlier now.
Curious to see how many merchants actually evolve into B2B vs just staying DTC with added features.