Direct answer: Shopify Analytics lets merchants set metric targets such as gross sales, orders and conversion rate, optionally filtered by a product or sales channel. An order target can track purchases of a service product; it does not, by itself, count unique new clients.
How targets work
Shopify's current targets guide explains how to select a metric, period and optional filter, then review progress on the Analytics overview. Available metrics and filters should be checked in your own admin before designing a report around them.
Choose a meaningful measure
For a service sold through Shopify, an orders target filtered to that product can show order volume. A repeat buyer can place multiple orders; an order might also be refunded or cancelled. To report new client acquisition, identify first-time customers separately and reconcile orders with customer records and the definition of an acquired client. A target gauge is a progress display, not a CRM or a forecast.
Use the number to decide what to do next
Compare target progress with qualified leads, contribution margin, repeat purchases and the work required to fulfill each order. If the metric moves but business value does not, change the measurement or the offer rather than celebrating the gauge.
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