Direct answer: Separate the selected CAT AI Automation price (starting at ₹10,000 for Boost) from advertising media spend, which the merchant pays through their own eligible advertiser account.
Name each cost
One CAT AI Automation starts at ₹10,000 for Boost; higher speeds are available, and the selected price is paid in full. Media spend is separate from that purchase and paid through the merchant’s own advertiser account. Confirm country and account eligibility before committing to a campaign or media budget.
Plan the test before the amount
Budget planning starts with the objective, target geography, product economics, landing readiness, account eligibility, test duration and measurement quality. Write down a spending ceiling and review trigger. A merchant may choose a small learning test, but small spend does not guarantee a representative result or a predictable number of customers.
Protect commercial control
The merchant should know who pays the platform, who may change the budget, how approval is recorded and what happens if a test is stopped. Compare gross revenue with contribution after product costs, delivery, returns, discounts and both management and media expense. Do not call ROAS profit.
A worked example
A ₹10,000 Boost Automation purchase should not be represented as ₹10,000 of ad media. A separate advertising proposal might specify management work, a media ceiling and who pays the platform. If the merchant instead approves only the Automation, no media is silently assumed. Review sales against contribution and the complete approved spend before deciding to expand.
Pre-launch or review checklist
- business goal and account eligibility
- media budget
- payer
- spending cap
- budget editor
- stop condition
- reporting cadence.
Return the evidence
Moving Target reviews campaign and commerce outcomes. Next Product Move handles a consequential offer recommendation. CAT AI determines and runs the next Automation after purchase, with expert oversight and customer approval where needed.
CAT AI's current workload-based processing limits
All CAT AI tiers can address Store Operations, Product-Market Fit, Advertising and Sales Enablement. Boost ₹10,000 / Turbo ₹40,000 / Max ₹70,000 / Express ₹1,00,000 offer different processing capacity, reasoning depth and execution priority. For eligible work, their proposed workload ceilings respectively are: default product setups 10 / 50 / 100 / 200; unique custom product-page templates 1 / 5 / 10 / 20; middleware integration flows/webhooks 1 / 4 / 7 / 10; advertising channels 1 / 4 / 7 / 10; Product-Market Fit hypotheses 1 / 4 / 7 / 10; and Sales Enablement buying journeys 1 / 4 / 7 / 10.
The six limits are alternative workload ceilings, not cumulative packages or guaranteed completed outputs. Each paid cycle still covers one expert-managed Automation with AI processing guardrails, validation and an applicable 7- or 30-calendar-day maximum work window. A product count means products affected by selected work, not total store catalog; a template is one distinct reusable layout, not one product URL. An advertising channel is a platform, not each campaign or placement. Media spend and third-party fees are separate. Actual completed work depends on complexity, access, approvals, platform limitations and the selected AI processing capacity. Consult the current CAT AI product page and detailed pricing FAQ before purchasing.
