Codified Commerce supports ChatGPT Advertising where the merchant’s country and advertiser account are eligible. CAT AI uses Machine Experience, Moving Target and Next Product Move to connect the offer, customer response and next growth decision. One Automation starts at ₹10,000 for Boost, with higher speeds available; campaign media spend is separate. Merchant revenue share is not the default model.
Why percentage-of-spend can distort incentives
An agency paid as a percentage of media spend can benefit when spend increases even if the merchant's marginal economics weaken. That does not make the model inherently wrong, but merchants should understand the incentive structure.
Why percentage-of-revenue is also incomplete
Revenue alone does not account for margin, refunds, fulfilment cost, inventory, new-vs-returning customer mix or the demand created by other channels. A strong advertising decision should therefore consider more than top-line attributed revenue.
The Agentic Marketing sequence
Codified Commerce treats advertising as one layer in a broader system: Machine Experience → Moving Target → Next Product Move → merchant approval → ChatGPT Advertising → measured response. Paid acquisition should amplify a credible offer rather than compensate for weak product-market fit or unclear positioning.
How AI is used
AI can help with research, creative variations, campaign analysis and optimization. Human review remains responsible for budgets, claims, product truth, business constraints and interpretation of noisy attribution.
How implementation is commercialized
Codified Commerce no longer describes this as a legacy Growth Support retainer. Defined Shopify implementations route through Codified Algorithmic Thinking™ under current CAT pricing per approved Shopify Agentic Automation. When advertising operations require a recurring cadence, the scope should state the management work, media budget, approval boundary and review schedule. The CAT Automation price excludes advertising media unless expressly included in an approved advertising scope; management and media can be allocated case by case.
The commercial objective is controlled, evidence-led improvement, with spend and merchant economics reviewed together.
